For further inspiration, check out some engaging BookBub Ads designs. The graphic + the targeting are the keys, here which makes sense, because they're really the only two variables you control. This will allow you to reach readers who have expressed interest in specific authors, and will likely help you reach a smaller, more relevant audience. Box sets and collections work very well, as do any kinds of deals free or 99 cents , but individual books also work. That way your ads aren't all jockeying for the same position at once. Notice we must create an ad meme.
You can try for a Deal of the Day once every 30 days. If it is working, and I want to scale it up, I bump up the daily budget by a couple bucks. You can switch on and off each market at will too. Edit: I should note that all my tests are in the huge and competitive epic fantasy market. We're selling a product with a three-buck margin in the best of circumstances, and we shouldn't have to sell out an entire series to get into the black.
Sometimes 2%, depending on my goals. You might even be responsible for the daily management of when, where, and how ads run for advertisers. As you adjust your targeting, the dial at the bottom of the page will give you an estimate of your maximum daily reach. Apart from its participation in the Associates Program, www. Another big downside is that the loss in transparency. As you can see from the above examples, clean and simple with just a few elements tends to work best! You're welcome to be Bookbub's biggest fan, but the math doesn't care. I haven't found an author or even multiple authors that give me enough impressions to be honest.
Losing ads don't turn into winners. This is similar to a service Amazon offers through author pages on its site, and it is only the the most obvious way that Bookbub competes with Amazon. But you're almost definitely losing money with super expensive clicks. Results usually decay with increased exposure, in fact. You want to encourage readers finding your book through the Deal to buy your other books, so you discount those as well… But what happens is that BookBub readers are deal seekers. Thanks to our tips, you managed to land a Featured Deal! This is borne by the bottom line, which is, well, the bottom line: What each of these sales costs him.
Think about it in terms of an overall budget, for a moment. She complimented the ad with a newsletter to her 6K subscribers. Pretty much every author making a profit off BookBub ads is using the same tactic. In a publishing world increasingly dominated by Amazon, BookBub was able to emerge and establish itself as a company offering a solid marketing alternative to authors and publishers — and has allowed many of them to hit coveted bestseller lists through their Featured Deals. You can check out all the case studies at. Ready to create a BookBub Ads campaign to promote one of your books? Wishing you and yours a wonderful 2017. Although BookBub Ads appear in regular BookBub daily emails, they are completely separate from Featured Deals.
Nick Being new to running BookBub ads, I've enjoyed reading this thread. All I can get is a trickle of impressions without paying exorbitant fees. Because with Kindle exclusivity your book is available to Kindle Unlimited subscribers as part of their unlimited page reads each month. You can learn more about Diana on , and by following her on Twitter at. Ads on the sidebar, ads in the footer, ads in the banner slot, ads in the text; different ads have different properties, all of which you can test. You can push huge numbers of your discounted book s and boost the rank of that book up in the process to bump visibility, then ride the tail.
Bookbub is a known quality. The problem is that you pay full price for the campaign, regardless of performance. Linking readers to their preferred retailer is super easy! Bookbub people are geared for discounts. Tuesday ads in horror and sci-fi can be as low as. And the level of competition depends on timing. How long do you think it will take before they get stepped on? Advertisers can promote any book that , at any price point. So they want to make sure that the books they feature are optimized to drive sales.
I also noticed you get more exposures if you pay for impressions but, of course, you risk wasting money with no clicks. So the following three tips will explore what you can change in your re-submissions to augment your chances of getting accepted. You can see the whole grid here: First, however, you must set up your author profile on BookBub and add your book information. Once you know what images and targets deliver the best results, you can invest your budget in those ads as soon as the book is live and hit the ground running. I never sold much at Kobo at all, and nothing whatsoever at Google. Others are good fits, but are too small for a sustainable campaign. Below is the first ad I tested, the second phase of ad testing ads 2 and 3 , and my current most successful ad 4.
You seem to be missing the obvious point. I have about 45 clicks for 2400 impressions. My instinct was that BookBub auctions frequent clickers in higher auction blocks. This might mean signing up for an e-newsletter, reward programs, or free website membership. These readers are easier for me to find other writers! However, if your book is available widely on other platforms such as Kobo, iBooks, or Nook, your advertising on BookBub and Facebook can be targeted to readers who have identified which platform they use. Create an ad that is enticing and then go after your audience.